MINNESOTA CHILDREN'S MUSEUM • BRAND IDENTITY • LOGO • COLOR PALETTE • VISUAL GESTURES & HIERARCHIES • PHOTOGRAPHIC STYLES & TREATMENTS • BRAND GUIDELINES
LOGO • BRAND IDENTITY
LOGO VARIANTS
GRAPHIC COMPONENTS – MASCOT: AT PLAY
GRAPHIC COMPONENTS – MASCOT: POWER OF COMMUNITY
GRAPHIC COMPONENTS – WAVES
GRAPHIC COMPONENTS – WAVE COMBINATIONS
LOGO & WAVES – SATELLITE LOCATIONS
IDENTITY PACKAGE
BAGS
WEARABLES
LOGO IN ACTION